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We use behavioural economics and artificial intelligence to improve ethical decision-making


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We use behavioural economics and artificial intelligence to improve ethical decision-making


 
 
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Unethical decisions pose serious challenges to society and costs billions of dollars to businesses every year. 

But traditional means to tackle the problem are ripe for disruption: old-fashioned, paper-based, reactive, time-consuming and expensive. 

So we decided to change it. We created the PolicyApp with instant, user-friendly ethical guidance and a Moral Plugin to nudge people when they take decisions. 

Why? Because moral reflection at the moment of judgments has shown to make a huge difference on ethical behavior. 

Just imagine what this could mean for business, academia and government. 

 
 
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