In the wake of continuous ethical breakdowns, lawyers feel mandated to foster a 'compliance culture'. Meanwhile, the risk management function works towards a 'risk management culture', even if colleagues looking after the workplace argue for a 'safety culture'. Business leaders push for an 'innovation culture' and marketeers wish for 'start-up culture'. Well, which one is it? No wonder employees are confused. Why not simply empower and reward people to be creative and responsible while working towards a meaningful purpose. Call it whatever you want.